Merse, Inc. (“Company,” “us,” “we,” or “our”) operates the https://baselit.ai website (“Website”), applications, and social media sites to provide products and services offered by the Company (hereinafter referred to as “Service”).

Our Privacy Policy governs your visit to the Website and your use of the Service, and explains how we collect, use, and disclose information that results from your use of our Service.

Consent

We use your data to provide and improve the Service. By using the Service, you agree to the collection, use, and sharing of your Personal Data in accordance with this Privacy Policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms of Service.

Personal Data

“Personal Data” means (a) any information, in any form, that identifies, or in combination with other information may identify, an individual, and (b) any information which would qualify as “personally identifying information,” “personal data,” or “personal information” under applicable privacy laws.

Types of Data Collected

Personal Data & Information You Provide to Us 

While using our Service, we may ask you to provide us with Personal Data. Personal Data may include, but is not limited to: Account Information, such as email address, first name and last name, company name and company business address; User Uploaded Content; and Usage Data.

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you regarding the Services or other products and services offered by the Company. We will only send you such marketing communications if you opt-in to receiving them. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send, or by contacting us directly at support@baselit.ai.

Other Information You Submit

“Personal Data” means (a) any information, in any form, that identifies, or in combination with other information may identify, an individual, and (b) any information which would qualify as “personally identifying information,” “personal data,” or “personal information” under applicable privacy laws.

Usage Data

We may also automatically collect information that your browser sends whenever you visit our Service or when you access Service by or through a mobile device including information about when and how you visit and interact with the Services, what webpages you accessed, and your interaction with website features (“Usage Data”).

This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Use of Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.  We use cookies and other technologies to passively collect demographic information, personalize your experience on our site and monitor advertisements and other activities. We may link cookie information to Personal Data to track pages you have viewed; to customize your experience, ads, content or offers of our Services; to conduct market research and measurement in order to improve our Services and to make our Services more useful for users.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service. Examples of Cookies we use:

• Session Cookies: We use Session Cookies to operate our Service.

• Preference Cookies: We use Preference Cookies to remember your preferences and various settings.

• Security Cookies: We use Security Cookies for security purposes.

Uses of Data

We use the collected data for various purposes:

• To verify your identity when you access your account or Services.

• To provide, maintain and improve our Service.

• To notify you about changes to our Service. 

• To allow you to participate in interactive features of our Service when you choose to do so.

• To provide customer support. 

• To gather analysis or valuable information so that we can improve our Service.

• To monitor the usage of our Service.

• To detect, prevent and address technical issues.

• To detect, investigate and prevent security threats or incidents. 

• To fulfill any other purpose for which you provide it.

• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

• To provide you with news, special offers and general information about other services and events which we offer that are similar to those that you have already purchased or enquired about to the extent that you have opted-in to receive such communications.

• To import and display Snowflake information using Snowflake provider access credentials.

• To ensure compliance with applicable Company policies and procedures relating to our services, in order to ensure the security of our services and monitor compliance with our Terms of Service.

Data Retention Policy

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

If your account is deleted, deactivated or terminated, your Personal Data will be deleted within twelve (12) months from termination or deactivation. We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Data Disclosures

We may disclose your Personal Data for the following purposes:

Business Transaction 

If we or our subsidiaries are involved in a merger, acquisition or asset sale, your Personal Data may be transferred.

Service Providers

We may share your Personal Data with third party vendors (or subprocessors) (collectively “Service Providers”) that help us operate our Services, permit us to administer your account, process orders, and help us fulfill our contractual obligations.  These Service Providers have access to your Personal Data only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose. 

Analytics

We may share your Personal Data with third-party analytics providers to monitor and analyze how our Services and features are being used. The analytics providers track and report website traffic and use this information to monitor the use of our Service. To opt out of use of third party cookies that share data with these analytics providers, follow the steps described in this Policy.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

Data Security

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.  Furthermore, we are not responsible for any breach of security or for any actions of any third parties that receive the Personal Data.

Communications from the Company

You may receive commercial emails from us if you have opt-in to receive such communications. At any time, you may opt-out from receiving commercial messages by following the unsubscribe instructions at the bottom of such messages. Please note that opt-out requests may take several days to process. You will continue to receive transactional emails. 

Children's Privacy

Our Services are not intended for use by children under the age of 18 (“Child” or “Children”). We do not knowingly collect personally identifiable information from Children under 18. If you become aware that a Child has provided us with Personal Data, please contact us at support@baselit.ai. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.

How to Contact Us

If you have any questions about this Privacy Policy, please contact us by email at support@baselit.ai.

Additional Disclosures for European Union Residents

If you are a resident of the European Union (EU) and European Economic Area (EEA), you have certain data protection rights, covered by the General Data Protection Regulation 2016/679 (GDPR). See more at https://eur-lex.europa.eu/eli/reg/2016/679/oj.

We operate as a processor of data at the request of our users. As such, we process Personal Data in order to fulfill the terms of our Terms of Service and any other contractual agreements we might execute with our users. In the event we are the controller of Personal Data, we also rely on the fact that our processing of user data is necessary for the performance of a contract as a lawful basis. Where processing is not necessary for the performance of a contract, we may also rely on our user’s consent in order to process the types of data we list in this Privacy Policy, and that consent can be withdrawn at any time.

Additional Disclosures for California Residents

We are providing the following additional details regarding the Personal Data that we collect, use, and disclose about California residents. Under the California Consumer Privacy Act (“CCPA”), California Civil Code Section 1798.83, as amended by the California Privacy Rights Act (“CPRA”), users who are California residents have specific rights regarding their Personal Data. These rights are subject to certain exceptions described below. When required, we will respond to most requests within 45 days unless it is reasonably necessary to extend the response time.

The following includes: (1) the categories of Personal Data, as defined under California law, that we plan to collect and have collected and disclosed within the preceding 12 months; and (2) the categories of third parties to which we disclosed Personal Data for our operational business purposes within the preceding 12 months.

Categories of Personal Data

• Identifiers, such as name, contact information, online identifiers, IP address, account identifier, or email address. Disclosed to Vendor of Third Parties for Operational Business Purposes.

• Personal Data, as defined in the California customer records law, such as name, contact information, financial information.  Disclosed to Vendor of Third Parties for Operational Business Purposes.

• Commercial information, such as transaction information, purchase history and financial details. Disclosed to Vendor and Business Partner of Third Parties for Operational Business Purposes. 

• Internet or network activity information, such as browsing history, online behavior, and interactions with our and other websites, applications and systems.  Disclosed to Vendor, Professional Advisors, Legal Authorities, Government Agencies, Regulators and Business Partner of Third Parties for Operational Business Purposes. 

• Geolocation data, such as device location and IP location.  Disclosed to Vendor of Third Parties for Operational Business Purposes.

• Inferences drawn from any of the Personal Data listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.  Disclosed to Vendor of Third Parties for Operational Business Purposes.

Information Collected and Use of Information 

We do not collect Sensitive Personal Data. We have not sold (as defined in the CPRA) Personal Data in the last 12 months.

Right to Disclosure of Information Collected 

You have the right to request that we disclose certain information regarding our practices with respect to Personal Data. If you submit a valid and verifiable request, and we confirm your identity and/or authority to make the request, we will disclose to you any of the following, at your direction:

The categories of Personal Data we have collected about you.
The categories of sources from which we collect your Personal Data.
The business or commercial purpose for collecting or selling your Personal Data.
The categories of third parties with whom we share Personal Data.
The specific pieces of Personal Data we have collected about you.
A list of categories of Personal Data that we have sold, along with the category of any other company we sold it to. If we have not sold your Personal Data, we will inform you of that fact.
A list of categories of Personal Data that we have disclosed for a business purpose, along with the category of any other company we shared it with.

Please note, you are entitled to ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to the Personal Data we collected about you in the previous 12 months.

Right to Delete Your Personal Data  

If you make this request, we will delete the Personal Data we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. If you choose to delete your Personal Data, you may not be able to use our Services, or certain features of our Services that rely on such data. 

Right to Correct Personal Data  

If you find that we maintain any inaccurate Personal Data, you have the right to correct such inaccuracy.

Right to Stop the Sale of Your Personal Data 

We don't sell or rent your Personal Data to any third parties for any purpose. 

Please note, if you ask us to delete your Personal Data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require the usage of your Personal Data to function. But in no circumstances, we will discriminate against you for exercising your rights.

To exercise your California data protection rights described above, please send your request(s) by one of the following means:

Merse, Inc.
16192, Coastal Highway,
Lewes, DE 19958
support@baselit.ai

Changes to our Privacy Policy 

This Privacy Policy may be updated periodically to reflect changes in our personal data practices. We will post a notice on our website to notify you of any significant changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated.