Ring is one of India’s leading payments and lending FinTech startups, based in Mumbai. Founded in 2015, they recently raised an $80M Series E round in 2022.

Ring’s rapid growth over the last two years was accompanied by the rising number of workloads on Snowflake and therefore, the spending. The team was looking for solutions that could help optimize their spend with minimal effort. Baselit’s automated Snowflake optimization platform turned out to be a good fit for Ring, as it checked off their requirement for a zero-effort solution.

With Baselit’s automation of Snowflake warehouses, Ring was able to cut down Snowflake spend in no time. “I was initially sceptical if it would work. But the numbers don’t lie - our Snowflake spend cut down by 36%. Baselit is a no-brainer if you want to optimize Snowflake costs,” said Karan Mehta, CTO of Ring.

Saving valuable engineering time, not just money

Manual optimization of Snowflake comes with two challenges: it is time-consuming, and it is usually undertaken in an ad hoc manner (every 6 months etc.). By then, costs have gone up, and data teams end up playing catch up to get them under control again.

“Our team has limited time to spend on manual optimizations, as core business needs come first. We were looking for a scalable solution, something that aligns with our culture of innovation at Ring. Baselit is a great fit for us, as I don’t have to assign team bandwidth anymore for optimizing Snowflake spend. It has also opened up our budget to explore new Snowpark and AI/ML workloads," said Sagar Shah, Engineering Manager at Ring.

Data engineering and analytics teams have to setup data pipelines and serve business stakeholders with insights - as their first priority. Cost optimization projects can take a backseat at times. Baselit’s automation helps keep costs under control 24x7, with its real-time optimizations in the background “Baselit is completely hands-off, allowing me to focus on high priority tasks and accelerating the business”, says Prashant Kumar (Data Engineer II), who handles Ring’s Snowflake data platform.

“The impact of Baselit is quite obvious. It really gives us the confidence that we are not over-spending on Snowflake”, says Monil Mody, Head of Analytics at Ring.